Joe Jay Jalbert conceived his company during the filming of Downhill Racer, a 1969 feature film for which he provided technical direction and served as POV cameraman. This experience gave Jalbert the impetus to start the company in 1970, and immediately established itself as an international leader in the production of high quality, innovative action films.

Joe Jay, sought out and attracted filmmakers who shared the belief that a successful film would not have to choose between effectiveness and creativity. Jalbert's recognized accomplishments in sports film production led to an expansion of services. Acquisition rights for sporting events, packaging and sale of television specials, and distribution of non-theatrical productions to broadcast and cable systems, civic groups, schools, libraries, etc. became part of the company's portfolio.

The company evolved, adding five interfacing areas of operation: television commercial production, television distribution, corporate/product/motivational film production, and a stock film library featuring some of the world's most dynamic sports cinematography. With three Winter Olympic “Official Film” credits, a combined total of 12 World Alpine and Nordic World Championship “Official Film” credits, Jalbert is the world leader in its field.

The company has produced over 300 network sports segments and prime-time television specials, plus innumerable promotional, motivational, commercial and theatrical entertainment shows. The style, energy and technical prowess of the company's production has earned Jalbert an array of international awards.

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